Read the full article here.
“Aging is a disease, one that is treatable,” said nutritionist and longevity wellness authority Serena Poon, 47, on the phone from the United Arab Emirates. Poon and business partner David Sinclair, a Harvard geneticist and co-author of the best-selling “Lifespan: Why We Age—and Why We Don’t Have To,” were on a global tour, enlightening audiences and potential investors, spreading the word of a longer, healthier life.
Last year, Poon and Sinclair signed with entertainment goliath WME. They’ve launched a wellness company and a skin-care line ($75 eye cream, $125 for “age-defying” serum), and they co-host longevity programming on YouTube and Instagram while exploring multiple media opportunities. On her website, Poon promotes supplements ($32.95 to $91.95) and ritual cleansing aids, including the two-ounce, $58 Aura Cleansing Mist with Bulgarian Rose Water, endorsed by actress Kerry Washington.
“People in their 70s and 80s can live as you did in your 30s and 40s,” says nutritionist and longevity wellness authority Serena Poon, who signed with entertainment goliath WME.
As recently as last year, Poon wished to live to 120, said to be the length of Moses’s life. Now, she’s reluctant to name a number but is ebullient about the future of our later years. In his book, Sinclair, 54, writes that “aging is going to be remarkably easy to tackle. Easier than cancer.” Also, that “we can treat it in our lifetimes.”
The pandemic and more than 1 million U.S. deaths contributed to an increased interest in longevity. “People’s perspectives on their own health and mortality shifted with covid, a sense that we really had to look at how we’re living,” Poon said.
No one can put a number on how long anyone will live, but there is a growing effort to reduce the number of ailing old people who tax families and health care, to invest now in a healthier outcome later, a longevity 401(k). This raises the issue of who will look after the super old if the best-supplemented and diet-restricted plans don’t result in glorious health. The United States has a national shortage of caregivers, who are routinely underpaid and undervalued.
